Friday, 8 April 2011
Evaluation - What have you learned from your audience feedback?
Audience feedback is crucial in determining if a product has been targeted successfully at its audience. It highlights what factors are interesting and engaging and what features could be developed in order to make the product more focused and improved in their opinion. One of the most important factors to take into consideration is interpretation. Interpretation is what makes a product. The product should aim to convey a director’s viewpoint but should offer room for the audience to develop their own ideas. This is crucial to a short film in which moral messages and artistic license are key factors of its construction. Audience feedback may not always be constructive; although this may not necessarily be a good and useful form of feedback any discussion is good for advertising a film. Debates are an integral part of an audience’s opinion and finding out if there is controversy or elements that the audience don’t agree with the director on, helps to make the film engaging for its audience.
The majority of the comments I received on my short film poster were positive. The use of the bold colours on the black background was popular as it allowed the images as the focal point to stand out from the rest of the information. The font that makes up the film’s title “two” was also viewed highly by the audience as it gave a unique style that could be associated with the film, but is still legible from a distance. The constructive criticism I received on this product was consistent. The main suggestion was the information at the top of the poster should me made smaller as in people’s opinion it is detracting away from the main images. Another person suggested that the filter on Kathy (Saskia) was too bright and that it would be more effective if the edges were feathered more and the vibrant red was toned down. Everyone that took part in my feedback was aware that these ideas are their own opinion and that others may not agree. I felt it highlighted the emotional contrast between both Kathy and Rhys and the danger that Kathy is in. Overall, the audience liked the poster design I had created. When analysing these results it is important to take into consideration that this is my personal Facebook page and that my friends and family are going to be bias and therefore these results are not conclusive.
The audience feedback for my Short film was undertaken on wall wisher. Wall Wisher offers a visual representation of people’s reactions and opinions. It helps to convey both positive and negative comments. It is also a good place conduct feedback questions as it is an online survey. One of the most important features of Web 2.0 is interactivity and this website allows people to comment freely. It is also a relatively new site and as the internet is constantly developing just like my target audience, this modern method should convey my audience’s passion and knowledge. The comments on my short film are mostly positive and this reinforces the decisions I made during the planning stage of my product. The only improvement that makes a common appearance is removing the jittery action of the camera and the occasional tilt. Although some of the shaking during the shots is intentional in order to represent the danger and claustrophobic conditions they are in the majority is due to a broken clip on the tripod that despite my best attempt could not be rectified. I shared this point with the speaker and they recognised that this element was beyond my control.
The comments I received for my project were mostly positive. The feedback informed me that I had achieved my aim of producing a successful short film, review and poster. It also proved that the link between my three products was strong and that the theme of two is an important concept for the project. My questionnaire gave me the view of my target audience and the perception they have on these pieces. From the audience feedback I have also received some constructive criticism that if I were to produce these products again I would take into consideration. Some of the feedback I have received may incline in my favour but overall the audience feedback has shown that my products have been designed and marketed for the correct social group.
Thursday, 7 April 2011
Final Product- Short Film
This is my final short film. Throughout the filming and editing process my original idea has been developed in an attempt to make a fluid and effective piece. My plan for this production has been changed repeatedly due to problems with the location, equipment and the time I had with my actors. Even though this is the case I attempted to keep the content and message of my piece consistent. The short film was edited using Sony’s Vegas Pro programme in order to make the cuts and transitions effective and to produce a high quality final product.
Tuesday, 5 April 2011
Final Ancillary Task - Review
Above is the final design for my short film review. The design is based strongly upon the conventions of professional film review articles. The design on this poster was considered in order to make an effective as well as aesthetically pleasing design. The short film review exists in order to advertise the film and entice new members of the target audience to the production. Reviews also aid the debate and discussion of the product which helps the audience engage with the moral message fully. The colours and tone of the article are used in order to connect the three products together. This design was produced using a combination of Photoshop CS4 and Microsoft publisher. These programmes were used in order to make a professional, aesthetic and legible product.
Sunday, 3 April 2011
Final Ancillary Task - Poster
This is the final design for my short film poster. Through the construction and research phase this design has been edited and then altered in order to try and make it the most effective method of advertising as well as an aesthetically pleasing design that the audience will react to. The design used on this poster was not one of my original ideas but was developed in order to symbolize the strong theme that runs throughout the films narrative. It was constructed using Photoshop CS4, in order to produce an accurate and professional piece. I am pleased with the final outcome of this design as in my personal opinion it represents important emotions from the piece such as danger, fear and love accurately.
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