Distribution of my Short Film

Correctly determining the best form of distribution for a product is important. Without an accurate method of distributing a product to its audience, the short film in this case will not be successful and its aims will not be met. Taking into account the research from my audience questionnaire it highlighted that the most popular method of consumption of shot films was online using web 2.0.  The age of the target audience and the fact that internet viewing goes hand in hand with it reinforces that this is the correct method distributing a short film. The audience are constantly developing their relationship with the new media and continuing to distribute products in this format will allow it to be constantly viewed and keeps up to date with new designs and features that interest them.

Through this information this is the format I have chosen to distribute my short film. By placing video’s online it also creates a response mechanism for the audience to share their views and input about the films content. This is important as discussion about the film and their moral messages are crucial to a short films success. Online the video also has the opportunity to be seen globally due to the ease of linking videos onto a variety of social networking sites (Twitter, Facebook etc), Websites, Blogs and Forums; therefore raising the popularity of the film amongst its target audience.

Uploading and distribution can be undertaken by a variety of sites. The most commonly used are Youtube (www.youtube.com) for any form of video footage and Vimeo (vimeo.com) a community designed for the sharing of creative work.  As well as these general sites specific websites for short films are in use such as http://www.indiefilmpage.com/short.html where short films can be shared by those with a strong passion and knowledge for films of this style. Futureshorts.com is another example of a short film distributer within a creative community. Both of these websites would also be a successful method of distributing a short film to its target audience.