Evaluation - What have you learned from your audience feedback?

Audience feedback is crucial in determining if a product has been targeted successfully at its audience. It highlights what factors are interesting and engaging and what features could be developed in order to make the product more focused and improved in their opinion. One of the most important factors to take into consideration is interpretation. Interpretation is what makes a product. The product should aim to convey a director’s viewpoint but should offer room for the audience to develop their own ideas. This is crucial to a short film in which moral messages and artistic license are key factors of its construction. Audience feedback may not always be constructive; although this may not necessarily be a good and useful form of feedback any discussion is good for advertising a film. Debates are an integral part of an audience’s opinion and finding out if there is controversy or elements that the audience don’t agree with the director on, helps to make the film engaging for its audience.

Evaluation question three

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The majority of the comments I received on my short film poster were positive. The use of the bold colours on the black background was popular as it allowed the images as the focal point to stand out from the rest of the information. The font that makes up the film’s title “two” was also viewed highly by the audience as it gave a unique style that could be associated with the film, but is still legible from a distance. The constructive criticism I received on this product was consistent. The main suggestion was the information at the top of the poster should me made smaller as in people’s opinion it is detracting away from the main images. Another person suggested that the filter on Kathy (Saskia) was too bright and that it would be more effective if the edges were feathered more and the vibrant red was toned down.  Everyone that took part in my feedback was aware that these ideas are their own opinion and that others may not agree. I felt it highlighted the emotional contrast between both Kathy and Rhys and the danger that Kathy is in. Overall, the audience liked the poster design I had created. When analysing these results it is important to take into consideration that this is my personal Facebook page and that my friends and family are going to be bias and therefore these results are not conclusive.

The audience feedback for my Short film was undertaken on wall wisher. Wall Wisher offers a visual representation of people’s reactions and opinions. It helps to convey both positive and negative comments. It is also a good place conduct feedback questions as it is an online survey. One of the most important features of Web 2.0 is interactivity and this website allows people to comment freely. It is also a relatively new site and as the internet is constantly developing just like my target audience, this modern method should convey my audience’s passion and knowledge.  The comments on my short film are mostly positive and this reinforces the decisions I made during the planning stage of my product. The only improvement that makes a common appearance is removing the jittery action of the camera and the occasional tilt. Although some of the shaking during the shots is intentional in order to represent the danger and claustrophobic conditions they are in the majority is due to a broken clip on the tripod that despite my best attempt could not be rectified. I shared this point with the speaker and they recognised that this element was beyond my control.



The comments I received for my project were mostly positive. The feedback informed me that I had achieved my aim of producing a successful short film, review and poster. It also proved that the link between my three products was strong and that the theme of two is an important concept for the project. My questionnaire gave me the view of my target audience and the perception they have on these pieces. From the audience feedback I have also received some constructive criticism that if I were to produce these products again I would take into consideration. Some of the feedback I have received may incline in my favour but overall the audience feedback has shown that my products have been designed and marketed for the correct social group.